Apm Monaco Metropole
APM MONACO, the prestigious Monaco-born jewelry brand, showcases contemporary luxury jewelry with distinctive design.
Overview
APM Monaco is a Monégasque jewelry house founded in 1982 by Ariane Prette, with the brand name standing for "Ariane Prette Monaco." Originally a manufacturer of fine gold and diamond pieces for other luxury houses, the company launched its own contemporary jewelry label in 2012 under Ariane's son Philippe Prette and creative director Kika Prette. Now in its third generation as a family business, APM Monaco operates over 500 boutiques worldwide.
The Metropole Shopping Monte-Carlo boutique is located on Level 2 of the shopping centre, at 17 Avenue des Spélugues.
What to Find
APM Monaco is known for fashion-forward, trend-driven jewelry that blends classic French craftsmanship with bold contemporary design. The brand's signature is its pavé setting technique — small stones set closely together for maximum sparkle. Collections change frequently, with roughly 12 new collections released per year.
- Earrings, necklaces, pendants, and chains
- Rings and bracelets
- Women's and men's lines
- Fine gemstone and pearl pieces
- Signature pavé-set designs
Practical Information
- Address: Metropole Shopping Monte-Carlo, Level 2, 17 Avenue des Spélugues, 98000 Monaco
- Phone: +377 97 77 58 60
- Website: apm.mc
- Instagram: @apmmonaco
- Opening hours: Monday–Saturday 10:00–19:30, closed Sunday
- District: Monte-Carlo
Good to Know
Every APM Monaco piece is handmade and comes with a three-year warranty and complimentary lifetime in-boutique cleaning. The brand's Monaco heritage is genuine — it was founded and remains headquartered in the Principality.
Source: apm.mc (official brand site), metropoleshoppingmontecarlo.com. Source confidence: Level B. Last verified: April 2026.
The information provided is for general guidance only. For official procedures, always consult the official sources.